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Ten CRMs to use instead of Salesforce are Migaru (ours), Lightfield, HubSpot, Attio, Pipedrive, Day.ai, Clarify, folk, Close and Copper. Which suits you depends on how you sell, so each is listed with what it charges, whether it has a free plan, and who it is for.
| CRM | How you pay | Starts at | Free plan |
|---|---|---|---|
| Migaru | Fixed: per user or per workspace | $35 per user per month | No; 14-day trial |
| Lightfield | Usage credits, unlimited seats | Pay as you go | Free credits to start |
| HubSpot | Per seat, by hub and tier | Free; Sales Hub from $20 a seat | Yes |
| Attio | Per seat, plus AI credits | Free; Plus from $35 a seat | Yes, up to 3 seats |
| Pipedrive | Per seat, by plan | $14 per seat per month | No; 14-day trial |
| Day.ai | Per AI agent | Free; Turbo $25 an agent | Yes |
| Clarify | Credits, unlimited seats | Free; paid from $20 a month | Yes |
| folk | Per member | $24 per member per month | No; 14-day trial |
| Close | Per seat | $9 a month for one seat | No; 14-day trial |
| Copper | Per seat | $23 per seat per month | No; 14-day trial |
| Salesforce, for reference | Per user, by edition | $25 per user per month | No; 30-day trial |
Prices as each company lists them, checked .
An AI-native CRM that keeps the record from your email, calendar and calls, drafts follow-ups for a person to send, and charges a fixed price with no credits for AI work.
Choose it over Salesforce if
An AI-native CRM that records your calls and can send sequences for you, priced on usage credits with unlimited seats.
Best for
The all-in-one customer platform: free CRM tools, then marketing, sales and service hubs priced per seat.
Best for
A flexible AI CRM for startups, with a free plan, per-seat pricing and monthly AI credits.
Best for
A pipeline-first sales CRM for small businesses, priced per seat, with the Nova meeting assistant on every plan.
Best for
An AI-native CRM built around customer memory, with a meeting assistant and pricing per AI agent.
Best for
An autonomous CRM with its own meeting recorder, a free plan with unlimited seats, and AI priced in credits.
Best for
A relationship CRM for small teams, with LinkedIn capture, email campaigns and AI assistants, priced per member.
Best for
A sales CRM for inside sales teams, with built-in calling, SMS and sequences, priced per seat.
Best for
A CRM built into Google Workspace that captures contacts and email from Gmail and Calendar, priced per seat.
Best for
Export accounts, contacts and opportunities from Salesforce as CSV files, with Data Loader or a report, and import each into its object in Migaru, mapping columns onto your fields. Name your deal stages to match first: a stage only comes across if Migaru has one spelled the same way. Then connect your mailbox and calendar.
Migaru, Lightfield, HubSpot, Attio, Pipedrive, Day.ai, Clarify, folk, Close and Copper are ten to consider. Which is best depends on how you sell, so this page lists each with what it charges, whether it has a free plan, and who it suits. Migaru is ours: choose it if you're a founder or a small team and want a CRM running in minutes.
HubSpot, Attio, Day.ai and Clarify have a free plan. Migaru has no free plan: Starter and Pro start with a 14-day free trial.
It is if you're a founder or a small team and want a CRM running in minutes, you want the record kept from your mailbox and calendar rather than typed in, or you want the AI in the price, with no credits to budget for. If you run a large or complex sales organisation, with territories, quotes and approvals, Salesforce may suit you better. Migaru vs Salesforce compares the two in full.
Export accounts, contacts and opportunities from Salesforce as CSV files, with Data Loader or a report, and import each into its object in Migaru, mapping columns onto your fields. Name your deal stages to match first: a stage only comes across if Migaru has one spelled the same way. Then connect your mailbox and calendar.
Updated
What each CRM charges and offers was checked against its own pricing, product and help pages, which its comparison with Migaru links to. Prices and plans change, so check theirs before you decide. Checked .
Connect a mailbox and watch Migaru fill in accounts and contacts from the people you've been talking to.
Free for 14 days. Cancel before it ends and you won’t be charged.