Blog
Product releases, guides, and perspectives from the Migaru team.
Guides8 min readOct 31, 2026
CRM automation: what to automate, what to keep, and when to use an agent
CRM automation does a CRM’s routine work for you. What to automate first, what should stay with a person, and when a rule beats an AI agent.
Read the postGuides8 min readOct 31, 2026
How to use AI in your CRM: 10 uses, and what a good version of each looks like
Ten ways to use AI in a CRM, from capturing calls and email to scoring accounts and drafting follow-ups, with what a good version of each looks like.
Guides5 min readOct 31, 2026
How to use your CRM from Claude or ChatGPT, over MCP
Use your CRM from Claude or ChatGPT over MCP: what a CRM’s MCP server does, how to connect one, and what to decide before an assistant changes records.
Guides7 min readOct 31, 2026
What is an AI-native CRM?
An AI-native CRM writes its record from your email, calendar and calls instead of waiting for someone to type it. What that means, and how to tell one apart.
Perspectives6 min readOct 31, 2026
Agentic CRM: what AI agents should do in your CRM, and what they shouldn’t
An agentic CRM lets AI agents do work, not just answer questions. Which jobs to hand them, which to keep, and the guardrails that make the difference.
Guides8 min readOct 31, 2026
How to choose an AI CRM: 12 questions to ask before you buy
Every CRM now says it has AI. Twelve questions that show what the AI actually does, what it will cost as you grow, and what happens to your data.
Guides5 min readOct 31, 2026
CRM hygiene: why CRM data goes stale, and how to keep it clean
CRM hygiene is keeping CRM records accurate, complete and current. Why CRM data goes stale, a cleanup checklist, and the habits that keep it clean.
Guides5 min readOct 31, 2026
A CRM for founder-led sales: what to set up, and what to skip
Founder-led sales runs on memory until it doesn’t. When to start a CRM, the few fields and stages worth keeping, and how to hand it to your first sales hire.