# Salesforce alternatives Ten CRMs to consider, and who each suits. > Ten CRMs to use instead of Salesforce are Migaru (ours), Lightfield, HubSpot, Attio, Pipedrive, Day.ai, Clarify, folk, Close and Copper. Which suits you depends on how you sell, so each is listed with what it charges, whether it has a free plan, and who it is for. ## At a glance | CRM | How you pay | Starts at | Free plan | | --- | --- | --- | --- | | **Migaru** | Fixed: per user or per workspace | $35 per user per month | No; 14-day trial | | Lightfield | Usage credits, unlimited seats | Pay as you go | Free credits to start | | HubSpot | Per seat, by hub and tier | Free; Sales Hub from $20 a seat | Yes | | Attio | Per seat, plus AI credits | Free; Plus from $35 a seat | Yes, up to 3 seats | | Pipedrive | Per seat, by plan | $14 per seat per month | No; 14-day trial | | Day.ai | Per AI agent | Free; Turbo $25 an agent | Yes | | Clarify | Credits, unlimited seats | Free; paid from $20 a month | Yes | | folk | Per member | $24 per member per month | No; 14-day trial | | Close | Per seat | $9 a month for one seat | No; 14-day trial | | Copper | Per seat | $23 per seat per month | No; 14-day trial | | Salesforce, for reference | Per user, by edition | $25 per user per month | No; 30-day trial | Prices as each company lists them, checked 2026-09-28. ## 1. Migaru An AI-native CRM that keeps the record from your email, calendar and calls, drafts follow-ups for a person to send, and charges a fixed price with no credits for AI work. **Choose it over Salesforce if:** - You're a founder or a small team and want a CRM running in minutes. - You want the record kept from your mailbox and calendar rather than typed in. - You want the AI in the price, with no credits to budget for. Starts at: $35 per user per month. Free plan: No; 14-day trial. [Migaru vs Salesforce](https://www.migaru.ai/compare/migaru-vs-salesforce.md). ## 2. Lightfield An AI-native CRM that records your calls and can send sequences for you, priced on usage credits with unlimited seats. **Best for:** - Teams that want calls recorded, LinkedIn activity synced, and sequences sent for them by email and on LinkedIn, paying for AI usage rather than for seats. Starts at: Pay as you go. Free plan: Free credits to start. [Migaru vs Lightfield](https://www.migaru.ai/compare/migaru-vs-lightfield.md). ## 3. HubSpot The all-in-one customer platform: free CRM tools, then marketing, sales and service hubs priced per seat. **Best for:** - Companies that want marketing, sales and service on one platform, starting from free CRM tools and adding paid seats later. Starts at: Free; Sales Hub from $20 a seat. Free plan: Yes. [Migaru vs HubSpot](https://www.migaru.ai/compare/migaru-vs-hubspot.md). ## 4. Attio A flexible AI CRM for startups, with a free plan, per-seat pricing and monthly AI credits. **Best for:** - Startups that want to model their own data and workflows, with a free plan for a team of up to three. Starts at: Free; Plus from $35 a seat. Free plan: Yes, up to 3 seats. [Migaru vs Attio](https://www.migaru.ai/compare/migaru-vs-attio.md). ## 5. Pipedrive A pipeline-first sales CRM for small businesses, priced per seat, with the Nova meeting assistant on every plan. **Best for:** - Small businesses that want a visual pipeline they move by hand, a meeting assistant on every plan, and a large marketplace of integrations. Starts at: $14 per seat per month. Free plan: No; 14-day trial. [Migaru vs Pipedrive](https://www.migaru.ai/compare/migaru-vs-pipedrive.md). ## 6. Day.ai An AI-native CRM built around customer memory, with a meeting assistant and pricing per AI agent. **Best for:** - Teams that think of the CRM as memory to ask, and want a free tier, paying only for the AI agents they deploy. Starts at: Free; Turbo $25 an agent. Free plan: Yes. [Migaru vs Day.ai](https://www.migaru.ai/compare/migaru-vs-day-ai.md). ## 7. Clarify An autonomous CRM with its own meeting recorder, a free plan with unlimited seats, and AI priced in credits. **Best for:** - Teams happy for the CRM to update the pipeline on its own, who want a free plan with unlimited seats. Starts at: Free; paid from $20 a month. Free plan: Yes. [Migaru vs Clarify](https://www.migaru.ai/compare/migaru-vs-clarify.md). ## 8. folk A relationship CRM for small teams, with LinkedIn capture, email campaigns and AI assistants, priced per member. **Best for:** - Relationship work with partners, investors, communities or agency clients, and people found on LinkedIn added in one click. Starts at: $24 per member per month. Free plan: No; 14-day trial. [Migaru vs folk](https://www.migaru.ai/compare/migaru-vs-folk.md). ## 9. Close A sales CRM for inside sales teams, with built-in calling, SMS and sequences, priced per seat. **Best for:** - Inside sales teams that make a lot of calls, with a built-in dialer, SMS, and sequences that send on their own. Starts at: $9 a month for one seat. Free plan: No; 14-day trial. [Migaru vs Close](https://www.migaru.ai/compare/migaru-vs-close.md). ## 10. Copper A CRM built into Google Workspace that captures contacts and email from Gmail and Calendar, priced per seat. **Best for:** - Companies that live in Google Workspace and want their CRM inside Gmail. Starts at: $23 per seat per month. Free plan: No; 14-day trial. [Migaru vs Copper](https://www.migaru.ai/compare/migaru-vs-copper.md). ## Leaving Salesforce Export accounts, contacts and opportunities from Salesforce as CSV files, with Data Loader or a report, and import each into its object in Migaru, mapping columns onto your fields. Name your deal stages to match first: a stage only comes across if Migaru has one spelled the same way. Then connect your mailbox and calendar. [Switch from Salesforce in four steps](https://www.migaru.ai/migration/salesforce.md). ## Frequently asked questions ### What are the best alternatives to Salesforce? Migaru, Lightfield, HubSpot, Attio, Pipedrive, Day.ai, Clarify, folk, Close and Copper are ten to consider. Which is best depends on how you sell, so this page lists each with what it charges, whether it has a free plan, and who it suits. Migaru is ours: choose it if you're a founder or a small team and want a CRM running in minutes. ### Which Salesforce alternatives have a free plan? HubSpot, Attio, Day.ai and Clarify have a free plan. Migaru has no free plan: Starter and Pro start with a 14-day free trial. ### Is Migaru a good alternative to Salesforce? It is if you're a founder or a small team and want a CRM running in minutes, you want the record kept from your mailbox and calendar rather than typed in, or you want the AI in the price, with no credits to budget for. If you run a large or complex sales organisation, with territories, quotes and approvals, Salesforce may suit you better. Migaru vs Salesforce compares the two in full. ### How do I switch from Salesforce? Export accounts, contacts and opportunities from Salesforce as CSV files, with Data Loader or a report, and import each into its object in Migaru, mapping columns onto your fields. Name your deal stages to match first: a stage only comes across if Migaru has one spelled the same way. Then connect your mailbox and calendar. ## Sources What each CRM charges and offers was checked against its own pricing, product and help pages, which its comparison with Migaru links to. Prices and plans change, so check theirs before you decide. Checked 2026-09-28. ## Alternatives to other CRMs - [Lightfield alternatives](https://www.migaru.ai/alternatives/lightfield.md) - [HubSpot alternatives](https://www.migaru.ai/alternatives/hubspot.md) - [Attio alternatives](https://www.migaru.ai/alternatives/attio.md) - [Pipedrive alternatives](https://www.migaru.ai/alternatives/pipedrive.md) - [Day.ai alternatives](https://www.migaru.ai/alternatives/day-ai.md) - [Clarify alternatives](https://www.migaru.ai/alternatives/clarify.md) - [folk alternatives](https://www.migaru.ai/alternatives/folk.md) - [Close alternatives](https://www.migaru.ai/alternatives/close.md) - [Copper alternatives](https://www.migaru.ai/alternatives/copper.md) - [All comparisons](https://www.migaru.ai/compare.md) [Start free trial](https://app.migaru.ai/sign-up) or [request a demo](https://www.migaru.ai/book-demo). --- Canonical page: https://www.migaru.ai/alternatives/salesforce Last updated: 2026-10-10