# folk alternatives Ten CRMs to consider, and who each suits. > Ten CRMs to use instead of folk are Migaru (ours), Lightfield, HubSpot, Salesforce, Attio, Pipedrive, Day.ai, Clarify, Close and Copper. Which suits you depends on how you sell, so each is listed with what it charges, whether it has a free plan, and who it is for. ## At a glance | CRM | How you pay | Starts at | Free plan | | --- | --- | --- | --- | | **Migaru** | Fixed: per user or per workspace | $35 per user per month | No; 14-day trial | | Lightfield | Usage credits, unlimited seats | Pay as you go | Free credits to start | | HubSpot | Per seat, by hub and tier | Free; Sales Hub from $20 a seat | Yes | | Salesforce | Per user, by edition | $25 per user per month | No; 30-day trial | | Attio | Per seat, plus AI credits | Free; Plus from $35 a seat | Yes, up to 3 seats | | Pipedrive | Per seat, by plan | $14 per seat per month | No; 14-day trial | | Day.ai | Per AI agent | Free; Turbo $25 an agent | Yes | | Clarify | Credits, unlimited seats | Free; paid from $20 a month | Yes | | Close | Per seat | $9 a month for one seat | No; 14-day trial | | Copper | Per seat | $23 per seat per month | No; 14-day trial | | folk, for reference | Per member | $24 per member per month | No; 14-day trial | Prices as each company lists them, checked 2026-09-28. ## 1. Migaru An AI-native CRM that keeps the record from your email, calendar and calls, drafts follow-ups for a person to send, and charges a fixed price with no credits for AI work. **Choose it over folk if:** - You sell on deals, and want each one kept current from your conversations. - You want a brief before each call, and promises turned into tasks. - You'd rather follow-ups were drafted for you to read and send. Starts at: $35 per user per month. Free plan: No; 14-day trial. [Migaru vs folk](https://www.migaru.ai/compare/migaru-vs-folk.md). ## 2. Lightfield An AI-native CRM that records your calls and can send sequences for you, priced on usage credits with unlimited seats. **Best for:** - Teams that want calls recorded, LinkedIn activity synced, and sequences sent for them by email and on LinkedIn, paying for AI usage rather than for seats. Starts at: Pay as you go. Free plan: Free credits to start. [Migaru vs Lightfield](https://www.migaru.ai/compare/migaru-vs-lightfield.md). ## 3. HubSpot The all-in-one customer platform: free CRM tools, then marketing, sales and service hubs priced per seat. **Best for:** - Companies that want marketing, sales and service on one platform, starting from free CRM tools and adding paid seats later. Starts at: Free; Sales Hub from $20 a seat. Free plan: Yes. [Migaru vs HubSpot](https://www.migaru.ai/compare/migaru-vs-hubspot.md). ## 4. Salesforce The enterprise CRM platform, now sold as Agentforce Sales in per-user editions, and customisable almost without limit. **Best for:** - Large or complex sales organisations, with territories, quotes and approvals, and an admin or partner to build it out. Starts at: $25 per user per month. Free plan: No; 30-day trial. [Migaru vs Salesforce](https://www.migaru.ai/compare/migaru-vs-salesforce.md). ## 5. Attio A flexible AI CRM for startups, with a free plan, per-seat pricing and monthly AI credits. **Best for:** - Startups that want to model their own data and workflows, with a free plan for a team of up to three. Starts at: Free; Plus from $35 a seat. Free plan: Yes, up to 3 seats. [Migaru vs Attio](https://www.migaru.ai/compare/migaru-vs-attio.md). ## 6. Pipedrive A pipeline-first sales CRM for small businesses, priced per seat, with the Nova meeting assistant on every plan. **Best for:** - Small businesses that want a visual pipeline they move by hand, a meeting assistant on every plan, and a large marketplace of integrations. Starts at: $14 per seat per month. Free plan: No; 14-day trial. [Migaru vs Pipedrive](https://www.migaru.ai/compare/migaru-vs-pipedrive.md). ## 7. Day.ai An AI-native CRM built around customer memory, with a meeting assistant and pricing per AI agent. **Best for:** - Teams that think of the CRM as memory to ask, and want a free tier, paying only for the AI agents they deploy. Starts at: Free; Turbo $25 an agent. Free plan: Yes. [Migaru vs Day.ai](https://www.migaru.ai/compare/migaru-vs-day-ai.md). ## 8. Clarify An autonomous CRM with its own meeting recorder, a free plan with unlimited seats, and AI priced in credits. **Best for:** - Teams happy for the CRM to update the pipeline on its own, who want a free plan with unlimited seats. Starts at: Free; paid from $20 a month. Free plan: Yes. [Migaru vs Clarify](https://www.migaru.ai/compare/migaru-vs-clarify.md). ## 9. Close A sales CRM for inside sales teams, with built-in calling, SMS and sequences, priced per seat. **Best for:** - Inside sales teams that make a lot of calls, with a built-in dialer, SMS, and sequences that send on their own. Starts at: $9 a month for one seat. Free plan: No; 14-day trial. [Migaru vs Close](https://www.migaru.ai/compare/migaru-vs-close.md). ## 10. Copper A CRM built into Google Workspace that captures contacts and email from Gmail and Calendar, priced per seat. **Best for:** - Companies that live in Google Workspace and want their CRM inside Gmail. Starts at: $23 per seat per month. Free plan: No; 14-day trial. [Migaru vs Copper](https://www.migaru.ai/compare/migaru-vs-copper.md). ## Leaving folk Export your folk groups as CSV files and import them into Migaru, people as contacts and companies as accounts, mapping columns onto your fields. A contact file's company column links each person to their company's account. Then connect your mailbox and calendar. [Switch from folk in four steps](https://www.migaru.ai/migration/folk.md). ## Frequently asked questions ### What are the best alternatives to folk? Migaru, Lightfield, HubSpot, Salesforce, Attio, Pipedrive, Day.ai, Clarify, Close and Copper are ten to consider. Which is best depends on how you sell, so this page lists each with what it charges, whether it has a free plan, and who it suits. Migaru is ours: choose it if you sell on deals, and want each one kept current from your conversations. ### Which folk alternatives have a free plan? HubSpot, Attio, Day.ai and Clarify have a free plan. Migaru has no free plan: Starter and Pro start with a 14-day free trial. ### Is Migaru a good alternative to folk? It is if you sell on deals, and want each one kept current from your conversations, you want a brief before each call, and promises turned into tasks, or you'd rather follow-ups were drafted for you to read and send. If your work is relationships: partners, investors, communities or agency clients, folk may suit you better. Migaru vs folk compares the two in full. ### How do I switch from folk? Export your folk groups as CSV files and import them into Migaru, people as contacts and companies as accounts, mapping columns onto your fields. A contact file's company column links each person to their company's account. Then connect your mailbox and calendar. ## Sources What each CRM charges and offers was checked against its own pricing, product and help pages, which its comparison with Migaru links to. Prices and plans change, so check theirs before you decide. Checked 2026-09-28. ## Alternatives to other CRMs - [Lightfield alternatives](https://www.migaru.ai/alternatives/lightfield.md) - [HubSpot alternatives](https://www.migaru.ai/alternatives/hubspot.md) - [Salesforce alternatives](https://www.migaru.ai/alternatives/salesforce.md) - [Attio alternatives](https://www.migaru.ai/alternatives/attio.md) - [Pipedrive alternatives](https://www.migaru.ai/alternatives/pipedrive.md) - [Day.ai alternatives](https://www.migaru.ai/alternatives/day-ai.md) - [Clarify alternatives](https://www.migaru.ai/alternatives/clarify.md) - [Close alternatives](https://www.migaru.ai/alternatives/close.md) - [Copper alternatives](https://www.migaru.ai/alternatives/copper.md) - [All comparisons](https://www.migaru.ai/compare.md) [Start free trial](https://app.migaru.ai/sign-up) or [request a demo](https://www.migaru.ai/book-demo). --- Canonical page: https://www.migaru.ai/alternatives/folk Last updated: 2026-10-10